But the people who print city-related Super Bowl merchandise are required to commit to large emounts of it, and to eat the cost themselves if sales do not live up to expectations. I wouldn't object to the latter so much if it weren't for the former; these people don't get to make their own estimates of how much will sell, which would probably be more accurate. When Houston had the StupidBowl a few years ago, a lot of small businesses lost a lot of money.
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Date: 2007-02-04 05:48 pm (UTC)